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The data shows a decrease in the searches for cigarettes as the popularity of JUULs rose. This could mean that JUULs are serving as a healthier alternative than smoking cigarettes and that many former cigarette smokers are turning toward JUULs and e-cigarettes. This is spike in searches could also be due to the popularity of JUULs among youth, as E-Cigarettes are seen as cleaner than traditional cigarettes. There is potential in the technology of JUULs and E-Cigarettes to serve as a less harmful way of dealing with nicotine addiction, however the ease of access of such a strong and addictive substance can do more harm than good for many who do not suffer from nicotine addiction. I personally think that this technology should strictly be used for recovery from nicotine addiction and should not be used recreationally, especially by adolecents and young adults who do not suffer from nicotine addiction.